Wednesday, October 22, 2014

What's the difference between a genius and an idiot?

“A genius is someone who takes a complex thing and makes it look simple. An academic does the opposite.” ― Robert Fanney

If you want someone to take a decision, make the information easy to understand. If it's complicated, he will feel like it's a bigger decision to make. In sales, simplicity is key!

Revision Wednesday
Blog post originally created on June 24, 2008 and can be found here.

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