Thursday, October 23, 2014

The Benefit of Paid Membership

"Once people buy the membership, they feel like they have to get their money's worth. That keeps customers coming back, and is something that makes them stand out from other retailers." -Yarbrough

Isn't it true that when we buy something we want to get our money's worth with it? When I played World of Warcraft, the 15$ monthly fee is sometime all it took for me to play the game. I didn't feel like playing, at times, but did because I wanted my money's worth.

This thought goes through everyone's head when they have a membership or a monthly subscription to a service. Could a service like this be applied in your industry?

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