Clever marketing is the type of marketing that stick with us long after the campaign as ended. I'm referring here of the marketing campaign of the pasts that were so good that it effectively changed the direction of society in terms of thinking related to the product. The following are examples:
- Kellogg's breakfast cereal - The cleverness of the marketing campaign of Kellogg's breakfast cereal cannot be overlooked. Not only are they the ones behind putting emphasis on breakfast "being the most important meal of the day" but they also managed to place their product, namely breakfast cereal, at the center of it.
- Santa Clause - Coca Cola is largely responsible for the image of Santa Clause that we know of today. They did such a good job with it that it often overshadows Jesus Christ on Christmas.
- Women Shaving - The perceived "cleanliness" of a woman shaving her legs comes from a marketing campaign of a razor company looking to make more money.
- Bacon - Bacon didn't used to be the part of the pig that people wanted to eat but it was made popular in the 90s and is now a highly sought for part of the pig.