Friday, May 30, 2014

The Future of Advertisement Online

It is interesting to study the evolution of advertisement throughout the years on the web. Each time Advertisement agencies find ways to advertise, the public find ways to ignore it.
Think back to when the web used to be plagued with pop-ups; pop-ups blockers soon followed.

Now we’re seeing something even more dramatic, the advertisement banners (usually found at the top or on the sides of a website) are being blocked entirely by “Adblock” leaving our screens ads free.
It is no longer possible for advertisement agencies to use online ads to advertise their products using the old channels. Seth Godin studied the question and determined that in order for advertisements to be relevant today, they need to be specific to the person seeing it.
How do you create specific ads for a target audience? Well you first need the client’s information and the easiest way to do that is through social media.

The best way to advertise today is with the help of social media. Not with paid ads (Adblock will block it) but by first providing a product that people want and encouraging them to share to their friends.

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