In a world where everything is accessible to everyone from a click of a button, it is becoming increasingly difficult for marketeers to come up with ways to keep the attention of the viewer long enough to spread their message.
For an ad to be effective, it needs to have an element of surprise followed by something that will make the viewer happy and then, somehow, associate that happiness with the brand.
One of the best ad I've seen that does this is the Pedigree Dentastix commercial. It shocks the viewer, it makes them happy and it associates the brand with that happiness.
Marketing is happiness. What commercial made you happy?
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