Friday, January 17, 2014


There’s nothing wrong with taking an idea and making it better. Such business, logically, will be more successful than the one it copied from.

"There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey."
—John Ruskin, English critic, essayist, & reformer (1819 – 1900)

The opposite is also true. If your business offers the same services, or worse, than the neighbors. Why would a customer choose you over your competitor?

Originally posted - January 2011

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