Wednesday, March 27, 2024

A.I. Marketing Fail

ChatGPT is widely recognized has being the first A.I. made available to the public. Since then, other companies have also been introducing their variation and their marketing of it is mediocre at best.

If your marketing strategy is to say that "it's better, more powerful than ChatGPT" then you're not sharing any relevant information regarding your own A.I. because, frankly, who cares which A.I. is more powerful? Will users even notice that your A.I. produces results a second faster than ChatGPT? If ChatGPT already provide answers that are somewhat accurate, and your A.I. produces similar result, then how can you expect users to make the switch?

If you're not first, you're last... If you're not first, you're going to be making mistakes trying to catch up.

ChatGPT is to A.I. what ski-doo is to snowmobile meaning that the word is associated with the entity. In my mind, the only way other A.I. companies can make themselves relevant is by utilizing A.I. in new, more innovative, ways-not trying convinced people that it's "better" because the average user doesn't have a way to confirm it.

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