“A Man convinced against his will is of the same opinion still.” -Benjamin Franklin
If a business doesn't know how to inspire their employees, they will usually end up forcing (or "heavily encourage") them to do it instead. Does forcing someone create a feeling of loyalty or resentment?
To inspire someone, you first need to know them personally. What inspire "person A" won't necessarily work for "person B" which can be a challenge for bigger business. If you don't have time to know someone personally, you don't have time to inspire them.
The book "Personality PLUS" by Florence Littauer is a good start to figure out how to motivate people.
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