Wednesday, October 2, 2019

Customer is King - Seek out Bad Reviews

"Customer is King" has always been true in business and even more so today. A customer's entourage is unknown to a business and in today'social media world, it's impossible to know the extend a customer can reach.
One bad user experience, turned into a Facebook post, can go viral and make your business loose thousands of dollars in the process. It's therefor important for any business to have processes in place to look for those bad experiences in an attempt to repair them. The below are a few suggestions of processes as well as where you should be looking for the negative feedback:
  • Don't Let A Customer Leave Angry - It is better to fix the issue immediately than trying to pick up the pieces later. Make sure that you've done everything you could before the customer leave the premise.
  • Feedback Section on Company Website - A customer may not share his bad experience on social media platform if he can reach out to your business directly.
  • Social Media Page - On social media, customers can share their experience either via a personal post or directly to a business page. Similar to the Feedback Section on a Company Website, have a social media page so you can better monitor user experience.
  • Yelp - Yelp is a review application. If you look for your business on there, chances are that you'll be able to see some reviews. Look out for the authors of negative reviews to help resolve the situation.
  • Third Parties - If you're selling a product to third parties, be sure to monitor their website for the reviews.
  • Google Map - If you have a business, then chances are that you placed yourself in Google Map so that people can find your location but did you know that it's also possible for customers to leave reviews on there?
  • Google Search - Search for your company online in an attempt to dig out bad reviews from other sources.
It's important that you know how your business is doing since your success depend on the customers. Seeking out the authors of bad reviews, in an attempt to fix the problems, may not resolve every issues but there are still benefits in having other customers seeing that you're actively trying to make things right.

Go above and beyond for your customers - you can't afford not to!

No comments:

Post a Comment

Back to Top